What brands should know about mobile video ads

For marketers that are looking to expand and acquire a bigger audience, mobile video ads should be the go-to strategy in 2018. Why? First and foremost, because of the all-encompassing shift to mobile. Now it’s an established fact, more users access the internet via smartphones compared to desktop. And they prefer video content: according to…

The future of retail: How IoT is transforming the retail industry

Over the past 20 years, the traditional retail landscape has dramatically changed, providing companies with innovative opportunities to collect and analyze data and ensure successful targeting across various channels. A growing need to increase customer loyalty and deliver the best in-store experience is driving the adoption of The Internet of Things (IoT) in the retail…

5 ways to optimize your email outreach with AI

Artificial Intelligence (AI is) on the rise, with consumers and businesses alike. 77% of consumers already use an AI-powered device, and 72% of business leaders view AI as a competitive advantage. In fact, 87% of marketers are currently using AI to improve their email marketing efforts. What is AI, and how is it relevant to…

The rise of Stories and the changing face of social marketing

This behavioral shift has also brought an interesting change in our social media consumption. Stories across all popular platforms are turning more popular year over year and this brings out a big question; will social media news feeds disappear over time? Earlier this year Mark Zuckerberg was admitting the growth of Stories: Another important shift…

How Oreo, 7-Eleven and The New York Times are thinking outside the box with AR

Sephora shoppers virtually try on makeup, while Macy’s and IKEA allow consumers to transpose furniture into their homes. Plenty of retailers are using augmented reality (AR) in innovative ways. But not every brand has such an obvious use case. From Oreo to 7-Eleven, we’ve identified six brands using AR in more out-of-the-box ways. 1. Oreo The…

Blockchain opens door to smarter decentralized digital advertising

Digital advertising is so pervasive because it is the easiest and most effective way that companies can monetize their content. Although users have adjusted to the fact that advertisements are ever-present online, they’ve had more trouble with the recent privacy breaches highlighted by scandals involving Facebook and Cambridge Analytica. However, there is some good news…

Four tips to make the most of marketing attribution

Marketing becomes more complicated year-by-year and it’s important to be able to analyze its success when setting up a new strategy. The growing number of available channels brings up the challenge of finding a precision when analyzing their effectiveness. Marketing attribution can help marketers explore how each channel contributes to the final goal by taking…

Pinspiration for back to school shopping: Q+A with IKEA’s Kendra Ferguson

IKEA is a natural fit for Pinterest, where home decor is one of the most popular categories. Recognizing its potential early on, IKEA was actually the first brand to launch a search campaign through Pinterest’s self-serve platform. As Pinterest has evolved into more of a visual search engine, IKEA’s strategy evolved right along with it. Last…

Location and lenses: What does the future look like for Snapchat?

Q1’s earnings reports are out: Facebook had a great quarter and Snap… did not. This, despite the scandals plaguing the former and the latter’s efforts to improve. Over the last few weeks, Snapchat has rolled out new augmented reality features for users, and better location data and unskippable video ads for marketers. Does this mean…