Black Friday and Cyber Monday 2018: What marketers should know

The economy is booming, and by all accounts 2018 is going to be the strongest holiday shopping season of the digital age. Consumer confidence is high, and unemployment is low. So it’s no surprise that retailers are expecting big things from two of the heaviest shopping days of the year, Black Friday and Cyber Monday….

Brands are moving to in-house programmatic: Is it the right choice?

For years, programmatic has been a must-have in the ad industry, offering a quick and typically cost-effective avenue for automated ad buys and placements. While this advertising tactic has been historically handled by media agencies, brands are more and more looking to bring this branch of their overall ad strategy in house. In fact, a…

3 ways advertisers can combat ad fraud in mobile marketing

The digital marketing landscape is in a bit of an upheaval. Fraudsters have gotten wise and jumped to the one place where they know their reliable schemes have a chance: mobile. These bad actors have shifted from desktop, and the tactics that once worked there seem to have free reign when it comes to mobile…

SAP announces commerce platform Upscale into US market today

At the SAP Customer Experience Live event this morning, SAP announced they’re launching the latest commerce platform, Upscale, in incubation mode into the US market today. Upscale claims ultra speedy deployment. In their words, “really, really, really fast.” So fast, in fact, that they boast all of their customers will go live in 7-14 days….

How to use online customer reviews to inform data

Data shared on social channels like Facebook, Instagram, forums etc., are places where target audiences share unfiltered opinions about brands – learning from each other instead of from brands directly. More than 80 percent of consumers seek the advice of family or friends before making purchases online. According to a Nielsen study, that number goes…

What makes Target so popular among Gen Z consumers?

There’s an entire category of memes dedicated to shopping at Target. They all have the same basic message: You’re going to go to Target for deodorant. You accidentally leave with $94 worth of stuff (but not deodorant) and you’re thankful to Target for providing the opportunity. Gen Z—those born between 1995 and 2010, a group…

Impact using Mediarails acquisition to continue to grow partner marketing

This week, we picked Impact as our martech company of the week. Last month, they acquired Mediarails as part of their efforts to optimize and innovate in the space of partner marketing. Impact was also named to the 2018 Inc. 5000 list of America’s fastest-growing private companies. Why should you care about partner marketing? According to…

Display ads 101: what they are and how to do them well

This is an updated version of our popular “A beginner’s guide to display advertising” from 2015. Digital marketing is full of buzzwords so overused they’ve all but lost their meaning, like “authentic experiences” and millennials. Yet, the industry is also full of jargon that does mean something, but has so many different interpretations it can often…

ClickZ’s guide to email marketing triggered messages

Sephora embedding augmented reality into their app so shoppers can see exactly how cosmetics will look like on them. Walmart putting produce on the blockchain. eBay rolling out a chatbot that’s just as helpful and schmoozy as a human sales associate. We constantly write about the way brands use cutting-edge technology to differentiate themselves. In…

5 questions to ask yourself before selling on Amazon

Amazon dominates online retail and shows no sign of slowing down. A 2018 NPR/Marist Poll showed that a staggering 92 percent of online shoppers say they’ve bought at least one item on Amazon. The marketplace giant also reported that its 2017 net sales increased 31 percent to $177.9 billion, compared with $136 billion in 2016. Amazon continues to grow,…