How Sam’s Club and Macy’s are simplifying the mobile checkout experience

Much like one of Yogi Berra’s baseball games, shopping experiences ain’t over ‘til they’re over. While you only get one first impression, a bad final impression can be just as damaging. If a retailer has a poor checkout experience, that can be what’s fresh in a customer’s mind, potentially changing their opinion of your brand….

How future marketing technology adoption will drive innovation

We are getting closer and closer to the materialization of a series of technologies which we used to believe are impossible to achieve. We usually think to ourselves, if technology really took over, how would it affect everything around us? Well, technology does have its do’s and don’ts. The rapid growth of technology is outstanding…

Common mistakes to avoid when choosing an attribution model

It’s not surprising that there is an increasing prioritization for marketing attribution among marketers. As we spend more time on multiple channels, measurement becomes harder, which brings out the need for an attribution strategy that will make the performance analysis easier for every business. Not all companies have the same objectives, but it’s still important…

Chatting with bots: How well 5 brands’ chatbots actually work

We write about chatbots all the time and how could we not? Global market revenue was more than $250 million last year. That number is only going up; Gartner predicted that by 2020, 85% of business will be conducted without human interaction. Brands consistently find ingenious ways to improve their customer experiences with the assistance…

In the age of AI, do consumers still care about privacy?

The relationship between the MarTech industry and artificial intelligence (AI) is basically a sci-fi romance right now, with the entire industry delighted by robots in much the same way Joaquin Phoenix fell for his operating system in the movie Her. Amidst predictions that AI could generate $3.5-$5.8 trillion in the very near future for every…

Why influencer marketing is the best option for your e-commerce business

Well, first things first. Why is it called influencer marketing? An influencer is an individual or a company/brand that is actively using social media to promote themselves. As a rule, these people, or companies are already famous, as people know of them. Newly originated brands that are not so popular find such influencers and offer…

How marketers can manage experiences with agility using single page applications

Yesterday, the world of content management systems (CMS) was all about creating and managing traditional webpages and ensuring they were responsive across all devices. Today, that world is vastly different. With the proliferation of channels through which IT and marketers are required to deliver content, a CMS must provide the scope to meet the ever…